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Skoda Slavia: Better than the Best
Let’s face it, not everyone out there is an SUV fanboy or fangirl. Infact, there are many who did not cotton on to the SUV mania and continued driving sedans through the entire time the SUV craze was taking the world by storm. It is mostly for people like these, who have a distinct preference for elegant sedans, that Skoda Auto India, has introduced the brand new and simply stunning Slavia – a sedan, based on their MQB-A0-IN platform, that isn’t just good looking but as Skod...
Skoda Auto India reaches landmark of 250 customer touchpoints
On the heels of launching its product offensive strategy and announcing its special festive offerings, Škoda Auto India achieved the landmark of expanding its network to 250 customer touchpoints across India. The company’s volume driving cars – the Kushaq SUV and Slavia sedan are instrumental in growing the Škoda brand in India. Alongside this, there has been a laser-sharp focus on customer-centricity, in which network expansion plays a pivotal role. Speaking on t...
Škoda Auto India enhances digitalisation strategy to fuel New Era of growth in India
Škoda Auto India has already ushered in the New Era with the announcement of its all-new compact SUV. Taking a stride further into the New Era with user engagement, customer involvement and digitalisation, the company launched a flurry of 360-degree digital activities that saw it achieve landmark sales and get closer to its customers and fans. Speaking on the occasion, Petr Janeba, Brand Director, Škoda Auto India, said: “With the ever-changing di...
India 2.0 is a fresh start for India: Zac Hollis
Zac Hollis, Director, Sales, Service & Marketing, Skoda Auto India, tells us about how India 2.0 will deliver new cars to the streets of India, how like Europe, the share of diesel cars in india will also subside, as well as how the new products will be developed in India. TOS: How are things looking in terms of the new offensive? ZH: We have a lot of new products for the Auto Show, if you come to the Auto show in a couple of days, you’ll see that before we bri...
Skoda India’s latest car, the Slavia, is poised to shake up the sedan segment in India. During an interaction with Zac Hollis, Brand Director, Skoda Auto India, recently, he fielded a volley of questions around the Slavia and spoke about their auto business. Excerpts… On Skoda Auto India launching a sedan: You have to consider why segments fall and rise. Partly because of consumer taste, partly because manufacturers create new segments and launch new cars. You only have to ...
Zac Hollis, Brand Director, Skoda Auto India talks to Rachna Tyagi from TURN OF SPEED about their brand new sedan, the Slavia.
